Industry News Consumer Inclination Towards Sustainable Products Drive Bio-Surfactants



Technavio, the independent tech-focused global research firm, has published a report on the Global Bio-Surfactants Market 2015-2019, which is expected to grow at a CAGR of 6.14% in terms of revenue during the forecast period of 2014-2019.

The environmental and health hazards associated with synthetic surfactants have forced governments and different commercial enterprises globally to re-evaluate their use and set biodegradability prerequisites for the surfactants used in various applications.

“A rise in per capita income along with an increase in individual focus on personal health and hygiene has resulted in an increase in consumer awareness about bio-surfactant-based personal care and cosmetics products,” says Faisal Ghaus, Vice President of Technavio.

“These products have excellent skin compatibility, low irritancy, and moisturizing and emulsifying properties, so consumers prefer to buy bio-Surfactants-based cosmetics and personal care products rather than synthetic surfactant-based products.”

Key Market Drivers

• Environmental Concerns
• Consumer Inclination to Use Sustainable Bio-based Products
• Stringent Government Regulations
• Fluctuating Crude Oil Prices

Key Market Trends

• Technological Advancements
• Growing Environmental Awareness
• Growing Demand for Bio-based Products for Personal Care
• Presence of Certified Bio-based Labels

Key Market Vendors

• BASF SE
• Ecover
• MG Intobio Co. Ltd.
• Saraya Co. Ltd.

To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

About TechNavio

TechNavio is one of the leading technology research and advisory companies with a global coverage. It focuses on emerging technology trends that can shape the market. It identifies and explains these trends to its customers to help them take better decisions. TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. It builds forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help its customers identify new and existing opportunities in their markets.